The group’s goal is a rebranding of Zara’s men clothing line by introducing a more modern and urban style targeting the young adult male audience the clothing showcased are more street casual using the city as a backdrop mixing a touch of class and urban.
Group members:
Alex Gonzalez
Candelario rodriguez
Carlos sanchez
Danielle voughn
Demitrius bertrand
Kat wiechert
Jay Alfaro
Zara Original Logo
Zara New Logo
Magazine layout
Tablet and mobile Application
Billboard Ads
Store bags