Tuesday, October 7, 2014

Advertising Rebranding Campaign

The group’s goal is a rebranding of Zara’s men clothing line by introducing a more modern and urban style targeting the young adult male audience the clothing showcased are more street casual using the city as a backdrop mixing a touch of class and urban.

Group members:
Alex Gonzalez
Candelario rodriguez
Carlos sanchez
Danielle voughn
Demitrius bertrand
Kat wiechert
Jay Alfaro

Zara Original Logo

Zara New Logo 

Magazine layout

Tablet and mobile Application

Billboard Ads

Store bags

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